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Arcade Fire release two new videos for "Sprawl II (Mountains Beyond Mountains)"

Arcade Fire release two new videos for

Arcade Fire surprised the world this morning with the launch of Sprawl2.com featuring "traditional" and "interactive" videos for "Sprawl II (Mountains Beyond Mountains)" from the 2011 Album of the Year Grammy-winning album The Suburbs.

Visit the Merge YouTube page to watch a few fun "trailers" promoting Sprawl2.com and the Merge store for The Suburbs on CD, LP and digital download as well as the 2012 Grammy-nominated The Suburbs Deluxe Edition on CD with DVD.