Arcade Fire shared "Reflektor," the first single from their forthcoming new album of the same name yesterday to much fanfare. Reflektor will be in stores on October 29, but the album is available now for pre-order on dbl-CD and dbl-LP in the Merge store along with a limited number of "Reflektor" 12-inches. The internet exploded as three very different and exciting videos appeared and the day ended with a 9PM premiere of "Reflektor" on radio stations around the world. Watch the official "Reflektor" video directed by Anton Corbijn.
Also, see the Creator's Project boombox art collaboration, and the interactive "Reflektor" video that allows viewers to join in the fun.
Also, Arcade Fire will be the musical guests on the season premiere of Saturday Night Live on September 28 with host Tina Fey.
More information as it unfolds!