Watch Reigning Sound's music video for "Never Coming Home" on Noisey

Watch Reigning Sound's music video for

In conjunction with a thorough interview, Noisey has premiered Reigning Sound's first music video from Shattered, "Never Coming Home". It beautifully captures the band during their run of West Coast dates earlier in July.

Director Jonny Look on the video:
Reigning Sound, and Greg Cartwright in general, has been touring for years. That’s sustainable because Cartwright brings a ferocity that instantly connects with his audience—his live shows are incredible. I wanted to capture that, as well as the never-ending cycle of tour that continues on and on and eventually cannot be held down to a certain place and time. His music is out of time; there’s a nostalgia to it, even when it’s contemporary. In creating this video, my goal was to harmonize his energy and style into a piece created from footage filmed just a few weeks ago, but that would be indistinguishable from a performance that took place 10 years ago. The time is different, but the pieces are the same.

Shattered is available now on LP, CD, and digital now in the Merge store! Reigning Sound is touring all year long and it would be wise for you to catch a show or two or three.

Reigning Sound on tour:
Jul 23 Durham, NC — Motorco (Greg DJ set) Merge 25
Jul 24 Carrboro, NC — Cat’s Cradle (Merge 25) 
Jul 25 Atlanta, GA — The Earl 
Jul 26 Asheville, NC — The Mothlight
Aug 27 Philadelphia, PA — Black Box in Underground Arts 
Aug 28 New York, NY — Bowery Ballroom 
Aug 30 Asheville, NC — Harvest Records Transfigurations II
Aug 31 Columbus, OH — Ace of Cups 
Sep 01 Chicago, IL — Empty Bottle
Sep 02 Bloomington, IN — The Bishop 
Sep 04 Raleigh, NC — Hopscotch Festival
Oct 23 Boston, MA — Middle East Downstairs
Oct 24 Montreal, QC — Il Motore
Oct 25 Toronto, ON — Horseshoe Tavern
Oct 26 Cleveland, OH — Beachland Tavern
Oct 27 Detroit, MI — PJ's Lager House
Oct 28 Milwaukee, WI — Cactus Club
Oct 29 Minneapolis, MN — Triple Rock Social Club
Oct 30 Iowa City, IA — The Mill
Oct 31 Kansas City, KS — Record Bar
Nov 1 Memphis, TN — Hi Tone Cafe
Nov 2 Nashville, TN — Mercy Lounge
Nov 3 Athens, GA — Georgia Theatre